Are you launching a new online product and need ideas for a landing page?
Landing pages are among the most effective content marketing tools for bloggers, online businesses, and entrepreneurs.
They are a separate page on your site that guides visitors to a new product, course, or subscription. As such, they need to be designed to be attractive and convert.
Read on to discover the basic elements of a good landing page that visitors can’t ignore.
Check out these five landing page ideas
A landing page built from scratch is either a success or a failure. A good landing page will give you the results you’re hoping for. If not, you may have missed an important segment.
Below are the five things every landing page should have, from top to bottom.
1. A strong, memorable headline
The headline is the first thing visitors see when they visit your page.
A strong, memorable headline can drastically increase the conversion rate of your landing page. A simple, clichéd headline has the opposite effect or no effect at all.
Take some time to think about the headline and subheadline and what you want to achieve with them. Brainstorm until you find the right headline.
2. Make the landing page easy to read and navigate
Most landing pages with the highest conversion rate are well-structured and organized. This is important for the user experience and, ultimately, for the conversion rate.
For example, suppose you are selling an online course. In that case, you should create a clear landing page with your offer, price, an explainer video, benefits, testimonials from previous students, and a CTA.
3. Write a breakthrough text
Many landing pages look like spam websites, with bright colors and even brighter fonts, exclamation points, and too much text.
You don’t need to promise miracles to convert your visitors. A simple but compelling landing page text will do all the work.
This is how you get people to trust you – if your offer delivers what it promises.
4. Add a value proposition
To create landing pages that convert, you need a clear value proposition. This is the part of the page where you highlight the benefits of your offer and how it will help your visitors when they become customers.
Ensure you know what your visitors want and that your offer gives them exactly that. Don’t talk about your business – focus entirely on the buyer.
5. Include a strong call to action (CTA)
Every good landing page needs to include a strong call to action.
What do you want visitors to do? Sign up for a newsletter, purchase a product, register for a webinar? Let them know by including a few CTA buttons on the page.
Many landing pages don’t include a CTA, but when used correctly, it can significantly increase your conversion rate.
Create a landing page that converts!
If you want to boost your online business or website, these landing