Finding the right niche is crucial to successfully building a business or establishing your brand. But often, the question arises: How do I find the perfect niche that fits my strengths and the market’s needs?
In this article, I’ll show you how to identify your niche in five easy steps, a niche that will bring you joy and enable sustainable growth. Let’s explore the path to your ideal niche together!
Are you ready? Then, let’s get started.
What is a niche?
Before we discuss finding a niche, we need to understand what a niche is and why it’s important to choose one.
A niche is a clearly defined part of a market, in other words, a target audience.
If you have a product or service, you want to sell it to as many people as possible. But the more clearly defined your niche is, the easier it is for you to sell.
That sounds complicated, but it’s not. Let’s take the fitness market, for example.
Within the fitness market, there are many different sub-niches, such as weightlifting, bodyweight training, running, and swimming.
Sometimes, even the sub-niches can have sub-niches within the weightlifting niche, like bodybuilding, CrossFit, etc..
Each of these niches has its audience and its topics.
Of course, your niche shouldn’t be too small, but if it’s too big, you’ll have a hard time selling.
Why should you choose a niche?
As I mentioned earlier, each niche has its audience and its topics. Knowing this is important so that you can really address your audience’s interests, concerns, and fears.
It doesn’t matter whether you’re writing a blog, building a social media channel, or paying for Google advertising.
The more specific your texts are, the higher the engagement rate (and thus also the number of clicks and possible sales).
Let me give you an example. You are a coach who helps people lose weight. Without a niche, you would try to appeal to everyone. However, many people may not want to (or need to) lose weight.
They would not be interested in your advertising.
But now, let’s say you narrow down your target audience to fathers between the ages of 35 and 45 who want to lose weight.
Then, you can customize your advertising message much better. Instead of “Do you want to know how to lose weight,” you can write something like “How to lose weight so you have more energy for your kids.”
Or ”How to do sports with your kids.”
That would appeal to fathers much more, and your engagement rate would be much better.
The more you know about your audience and their issues/interests, the easier it will be to create new content and build a following.
Now that we know what a niche is and why we need to choose one let’s look at how to find the perfect one for you!
The five steps to finding your niche
Step 1: Brainstorming
First, we need to collect many different ideas. At this point, it is important to know that there are no good or bad ideas.
I say this because I often see people only thinking of very good ideas and being unable to come up with anything. Therefore, you should write down every idea you have.
Take a sheet of paper and answer these questions to yourself:
- What am I interested in?
- What topics do I like to read books or blogs about?
- What topics could I talk about for hours?
- What would I do if I had a million euros in my bank account and didn’t have to worry about money? (This may sound silly, but it can help you find hobbies you’re passionate about.)
Don’t be too hard on yourself. Just write down every single idea. As I said, there are no good or bad ideas initially.
Step 2: Get specific
Usually, you now have many general ideas like sports, Legos, or technology (as in my case). Now, you have to be more specific about each idea. Here, you can ask yourself the following questions:
- What makes this topic interesting for you?
- How well do you know this topic?
- Who usually asks you for advice on this topic?
- How old are these people?
For example, you wrote down “technology” as a topic, but what does that mean? Let’s say you’re very good at assembling computers. You assemble many computers for your friends and family. You usually help people who need much power but don’t have much money.
These could be gamers or hobby gamers, for example. And they’re usually between 25 and 35 years old.
This must be done for every idea you have.
Step 3: Sort out ideas
When you think about all your ideas, you usually come up with many ideas that aren’t good. In this step, you can sort out all your “bad” ideas.
Step 4: Choose your niche
In this step, you should list different niches that interest you and could use to start a business.
This step can be one of the most difficult. You have to choose a topic to start with, which can be difficult because you are all very interested in it.
The great thing, however, is that you can work more with your interests with every idea you have now. You will find people who are also interested in your interests, and you will meet new people.
And the best part: you get paid for it. You get paid to talk about one of your favorite hobbies.
And that’s how you do work you love. Work is the wrong word in this context because it doesn’t feel like work. And that’s the most amazing thing about starting a company with your hobby!
Step 5: Get started
Now that you’ve chosen your niche, you just have to get started. It’s more important to start imperfectly than never to start perfectly.
You may not be an expert in your niche. However, you will become one if you put time and energy into your niche. Don’t think that you can only start as an expert.
Every expert once started as a beginner.
Maybe your website doesn’t look as perfect as you would like. Maybe your articles aren’t as good as you thought. Maybe you’ll make some mistakes. That’s not a problem!
Starting a profitable business is a process. Along the way, you’ll learn more and more, and one day, you’ll be able to make a living from your business. It won’t happen overnight.
Work hard and be patient. Nobody can run a marathon in two weeks.
Want to get started right away?
Here are your next steps:
- Buy and read the book Experts Secrets (field report)
- Build your first landing page with ClickFunnels or Systems.IO
- Collect email leads
- Sell your first product (for example, a course)
As I said, it’s important to get started! Start within the next 72 hours because if you don’t start within the next three days, you’ll never start.
Conclusion
There is no such thing as the one perfect niche. There is only the perfect niche for you!
You may need to change your niche slightly over time, but that’s normal and not a problem at all.
It’s all part of the process. You start as a beginner and work your way up to an expert. Don’t be discouraged by your mistakes. Mistakes are the foundation of success.
You will never find a successful person who has never made any mistakes.
The most important thing, however, is that you enjoy it. If you enjoy your niche, building a successful business is much easier.
Now I want to hear more from you!
Have you already found a niche that interests you? And how did you find your niche? Let me know by leaving a comment below!