There is an English saying:
“The more you learn, the more you earn”. In other words, the more you learn, the more you earn.
That means you should always invest as much money, time, and energy in yourself as possible.
One way to gain new knowledge is to read books. There are hundreds of books on marketing, economics, finance and so on.
One of my favorite books on online marketing is Expert Secrets by Russell Brunson (get your free copy here).
Who is Russell Brunson?
Russell Brunson is one of the leading experts in online marketing. In the last 10 years, he has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, and co-founded software called ClickFunnels (see my review here) that has helped tens of thousands of entrepreneurs get their message out quickly.
As you can see, Russell really knows what he is talking about. So let’s take a look at his best-selling book Expert Secrets.
Expert Secrets Content
The book is 302 pages long and very easy to read. I read it in two days because I was so excited by the content. After reading this book, you will know what you need to define your message and build a following.
The book itself is divided into these five sections:
First section: Building your mass movement
In this section, you’ll learn everything you need to know to establish yourself as a charismatic leader that people will follow. You’ll learn about the concept of an attractive character and how to apply it.
Section Two: Creating Belief
To build a following, you must inspire confidence in your audience. In the second section, you’ll learn what it takes to turn visitors into loyal followers.
Section Three: Your Moral Obligation
When you present your product to your audience, they won’t immediately buy it. You need to present your product correctly so that people recognize the benefits and buy your product.
You can’t build a business without selling a product. In section three, you’ll learn how to structure your product presentation for maximum conversion.
Section Four: The Funnel
Now that you know how to sell your product to your audience, you must build a funnel that guides the right people to the right product. With a highly converting funnel, you’ll be able to generate a constant stream of new customers for your business.
In the fourth part, you’ll learn how to set up and structure a funnel. The best program for creating funnels is ClickFunnels. You can read my review here!
Section Five: What’s Next?
Now that you’ve built your presentation and funnel, you only need people to come to your funnel. In the last section, you’ll learn how to fill your funnel with traffic and the best traffic sources.
Who is it for?
Expert Secrets is a great book
- for business owners who want to find their marketing message
- people who want to build a community
- coaches who want to spread their message to the world
- affiliates who want to sell more products
Conclusion
As you can see, there is a lot of content for a single book. That’s something I like about Russell Brunson’s products. He always delivers more than you pay for.
This is one of the best books on online marketing, and I recommend it to anyone who wants to spread their message!
Order your free copy here (you only pay shipping costs)
Have you already ordered your free copy? What do you think of this book?
Let me know by posting a comment below.
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