To successfully repurpose your content, you need to plan it carefully when writing it. If you’re writing a long blog post, break it into different sections to make the information easy to digest.
You can then repurpose these sections in different formats. This way, it’s easier since you don’t have to do as much editing to get your content into a different format.
Here are the methods you can use to repurpose content the right way:
1. Start with an outline
Whether your original content is in blog or video format, you need to write down the flow of your content. You can also just improvise, but that will result in a disorganized mess.
Creating an outline will save you time by helping you identify the points you need to cover in your content and will reduce the time you spend editing and restructuring your work.
Use headings and subheadings in your outline. As you write down the points you want to cover under each heading, write down your ideas for how to reuse each section elsewhere.
With this system, you kill two birds with one stone—you plan your original content and how you can reuse it elsewhere in one sitting.
2. Have a specific target audience in mind for each piece of repurposed content
This point is very important because if you don’t plan for who should see your repurposed content, you won’t be able to provide the content that will appeal to them.
Knowing your target audience is crucial for any business’s success, and it’s no different when repurposing content.
Before you reuse your content, you should look around and find out what kind of content your target audience usually likes, e.g., on YouTube, Pinterest, Reddit, and so on.
If you target middle-aged women in your niche, you should create videos for that audience. This makes you personable because even if they have never heard of you or visited your website, your message will resonate, and they will most likely follow you.
If you don’t know who your audience is, you might as well be groping in the dark. You might get lucky and succeed, but it’s usually the well-thought-out content made specifically for a particular group of people that succeeds.
3. Use your brand’s identity in your repurposed content.
You repurpose content because you want your brand to be seen in many different places. How can you accomplish that if you don’t use your brand’s logo, colors, or fonts?
As we’ve discussed in previous chapters, branding is essential to a business’s success. It helps you build credibility and appear trustworthy.
People must recognize your content on many different channels, so make it easy for them.
4. Reuse your content in any of these formats
This list is not exhaustive, but these formats should get you off to a good start and allow you to increase your reach as quickly as possible. Some may not be a good fit for your niche, so you’ll need to do your research.
Ebooks
You can easily create an eBook if you have a series of blog posts or articles on the same topic. Don’t just copy and paste the posts. You still need to go over the eBook with a fine-toothed comb to make sure the content flows well.
You can then use it as a lead magnet or a content upgrade for your blog. A high-quality eBook can position you as an authority in your niche and help you get more leads and sales from subscribers old and new.
Infographics
The saying “a picture is worth a thousand words” is true. An infographic can contain information equivalent to a blog post of a thousand or even 10,000 words.
With infographics, you extract the key points of your content and convert them into a graphic.
Don’t use too many words in your infographic. Focus on the graphical part, make it appealing to the eyes, and upload it to image-oriented sites like Pinterest and Instagram.
Slide Decks
Slide decks are easy to create with any presentation software like PowerPoint, Keynote, or Google Slides. Just like with infographics, don’t make your slides too wordy. Instead, use graphics and icons to highlight your key points.
This makes your slides easier to understand and more likely to be shared than if you just upload a boring text slide.
Videos
If you have great content that can be used in a video, you should publish it in a video. Tutorials and how-tos are the best content to turn into videos. You can even add your video tutorial to your main content – this is good for your website’s SEO and brings you more visitors via your YouTube channel.
Roundup posts
Like with eBooks, you should create a roundup post if you have a series of posts or articles on the same topic. This not only allows you to create a longer article, but you can also link to the old posts.
Internal linking is also good for SEO and encourages your audience to visit other pages on your site.
Podcasts
Podcasts are ideal for people who are always on the go and value their productivity and efficiency. With a podcast, you can simply read your content out loud and record it with a good microphone. With a little editing, you’re done and can then upload it to your favorite podcasting platform.
Conclusion
You can repurpose your content for many other types of content. Look at what your competitors are doing or ask your audience for their opinion. It doesn’t hurt to ask them a few questions, and you might get some golden nuggets in return!
How do you repurpose your content? What has been your most effective marketing channel? Comment below!