Why you lose money without split-tests

Imagine investing time and money in a marketing campaign or a website without knowing if it has the maximum impact.

Every detail – from a button’s color to an offer’s wording – can determine whether visitors become customers or leave. If you don’t use split testing, you’re missing out on the chance to make these crucial optimizations.

You’re losing potential money because you don’t know which version of your content works best. In this article, you’ll learn why split testing is essential to maximizing profits and avoiding unnecessary losses.

What is split testing?

Split testing, also known as A/B testing, compares the effectiveness of two different methods. In online marketing, you would typically compare the conversion rate of two landing pages. However, you can also split-test the subject line of an email or the headline of a blog article.

To split test your landing page, you need two different versions that you want to compare. One part of the visitors (e.g., 50%) will now see landing page A, and the other (the other 50%) will see landing page B.

Why would you do that?

Simple answer: You don’t know how well a landing page converts. That’s why you should try out different versions to get the best possible conversion rate from your landing page.

This is even more important for sales pages. If you want to sell a product, you need a page that converts as well as possible.

You have to pay for every visitor (money or time), so if you don’t want to waste your money or time, you should try to optimize your landing pages.

Especially if you set up PPC campaigns like Google Adwords or Facebook advertising and have to pay for every click, you want your site to convert as well as possible.

What can you split test?

If you have a landing page, you have plenty of opportunities to conduct split tests. Here is a small overview of the things you can test:

• Heading
• Text color
• Content of the text
• Arrangement of the text
• Color of the sign-up button
• Position of the sign-up button
• Sales video
• Sales text
• Color of the website
• The price
• And much more…

All these factors play a crucial role in your landing page’s conversion rate. Some online marketers have been able to double their conversion rate by changing the color of their sign-up button.

Isn’t that incredible? Changing the button’s color doubled their profits without working harder or developing a new product.

How to get started

Of course, you can’t test all these factors at once. That’s why you have to proceed step by step. So start by creating two landing pages and consider which element could have the biggest impact. This could be the headline, for example.

After you’ve sent enough visitors to both pages, you can compare the data. Then, you switch the worse page offline and optimize the better one.

After the split test, you can create a new landing page with a new button.

And then you change the text.

And so on…

You can keep going until you’re satisfied with your conversion rate.

How to create a split test

If you want to conduct a split test, you have several options. You can either do everything yourself or use software.

That’s up to you, but I would use software because it saves time and money. I can recommend various tools that I have worked with.

If you use ClickFunnel, you can easily create split tests for each page.

Now, you need to send visitors to your landing page. To compare the results, you can use this free tool:

It will show you which version of your landing page achieves the better results. Of course, the number of visitors should not be too small to get meaningful data. In addition, the traffic sources of the two pages should be of the same quality.

In email marketing, you can use AWeber. Here, you can split-test the subject line.

When are split tests useful?

Before you start testing everything on your website, you should check these requirements:

Your offer should match your target group

If you offer a product for pets and your visitors are interested in baseball, the conversion rate will be very low. Even with split testing, you won’t get very good numbers. So check if your offer matches your target group.

You need a sufficient amount of qualitative traffic

You need a sufficient number of visitors to compare two websites truly. If you only had 20 visitors to each site, you can’t tell if one is better.

Also, it’s hard to compare the two sites if you have a lot of unqualified traffic. So, try to get high-quality traffic to compare your two sites.

Your site must convert

This sounds confusing, doesn’t it? Because we want to improve the conversion rate. That’s right, but it’s hard to compare two websites that don’t have a conversion at all.

When you sign up with ClickFunnels, you already have several different tested landing pages where you only have to change the text and maybe the images. This is very good for those who don’t have much experience in website design 🙂

As you can see, you must start split-testing your website. Because we don’t know how well a website converts. We might think the landing page is perfect, but you never know how your visitors feel about it.

With split testing, you can save yourself a lot of money and easily make more profit. Now I want to hear from you. Do you already use split testing? Which